Social Media Integration

How Social Media Integration in Booking Software Impacts A Business

Posted on Posted in Business Ideas

A great online booking software is one that has the capacity for seamless multiple integrations. Whether it is to business calendars or customer database containing contact information, these integrations afford any business increased flexibility and an easy all-in-one operation base.
Social media integration holds several benefits for a business. Software developers are cognizant of how important a tool social media is and the provision for integration is, of course, directed towards helping businesses tap into this tool.

Direct Bookings from social media
Some feature –rich booking software allow for multi-platform support, which allows for clients to easily and conveniently make their booking through different platforms including social media. Clients no longer need to visit the official company website to make a booking but can easily do so even on Facebook.
Combined with other marketing strategies, a company can enjoy great success and generate leads by providing such a convenient booking method. Many clients will find it too tiresome and a waste of time to visit a company’s social media page and have to follow a link to its website to make a booking. That may very well give said company an edge over the competition that is yet to invest in social media integration. Besides, social media is one of the biggest pools for a target market and the company can share promotional posts that will help get the target market interested.

Share. Share. Share
Today’s online sphere is dominated by shares, tweets and re-tweets, each of which can have a drastic impact on a company’s brand and its marketing efforts. A fully -functional booking software means that a company’s clients get to enjoy an easy and convenient booking experience every single time.
With social media integration, such a happy client can just as easily share details of their wonderful booking experience with the hundreds or thousands of their friends and followers on social media. The power of influence of social media is never to be underestimated ,which is why, it should come as no surprise if a single share or tweet of a good experience goes ahead to generate more leads for the business.

Feedback platform
Staying in constant touch with the needs and issues of the customer plays a great role in the customer experience and ultimately the success of a business. That said, social media integration allows the business to stay connected on social media platforms with customers who have used the booking software. With the simple click of a button, clients can like or follow the company’s social media pages and handles. These platforms give the business a great opportunity to respond to any issues clients may raise, and keep the clients abreast with new deals, discounts and other offers from the company. This engaging exchange is definitely helpful towards building a healthy business-client relationship.

The experience that comes with social media integration not only helps the company keep its existing clientele happy and satisfied, but its potential for helping in a business’ marketing campaign and bringing in new clients is undeniable. That is more than enough reason for businesses to invest in this great booking software feature.

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